Snowball
Content Science Co.
The client
Who
The agency owner
Feast or famine
Great at the work, bad at sales
No time to sell and deliver
What we do
Reputation + Pipeline,
at the same time
at the same time
In your voice. Done for you.
Onboarding · week 1 · 60 min from you, once
Voice capture
A 1-hour deep-dive interview.
Not a form.
Not a form.
100 questions across 7 areas:
Beliefs & contrarian takesWriting mechanics
Voice & personalityStructure
Aesthetic crimesHard nosRed flags
→ your raw words become your voice profile (never summarised). The agent writes as you, not as AI.
Aditya’s ran 1 hr 11 min.
How week 1 runs
1 Deep-dive voice call
2 Voice profile built from your words
3 One ideal reader defined + intent map
4 Tone calibrated — then re-tuned from your live posts
5 Profile rebuilt — headline · about · banner · featured
6 Content + outreach go live
Proof · Aditya Arora, Faad Capital
The engine, 5 months
200K → 3.5M
monthly impressions · 17.5× in 5 months
3×
inbound DMs
148K → 161K
followers · more book sales & consulting clients
Live previews — real posts we shipped to his feed · click “…more”
AA
Aditya Arora
CEO, Faad Capital · Investor in 130+ startups
Q1 2026 in 8 numbers. What the headlines missed about the 90 days that reset Indian tech. …more$2.3B funded, down 26%. But 260+ deals closed and 4 new unicorns. The slowdown is a story about maturity, not decline.
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AA
Aditya Arora
CEO, Faad Capital · Investor in 130+ startups
Which D2C IPO is actually ready? Ranked by gross margin. …moreGrowth alone is a trap. A 30% gross margin cannot be covered by any amount of growth. Category beats the label.
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AA
Aditya Arora
CEO, Faad Capital · Investor in 130+ startups
2 years is the new 18 months. A flat round is no longer a win. …moreA round takes ~12 months to close. Add 3-6 months of buffer. 15-18 months runway is the minimum before raising. Runway buys time.
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AA
Aditya Arora
CEO, Faad Capital · Investor in 130+ startups
Founder-led sales stops scaling at exactly Rs 10 Cr ARR
Here is the 4-step transition playbook and the 6-month timeline most founders get wrong. …moreFounder-led sales works beautifully from Rs 0 to Rs 10 Cr ARR.
The founder knows the product cold. The founder carries credibility. The founder closes the room.
Then the wall hits. Past Rs 10 Cr ARR, the founder becomes the bottleneck.
The transition playbook has 4 steps:
1/ Document the founder's sales motion → record 10 calls, extract the objection patterns and closing phrases that work.
2/ Hire one senior AE, not three juniors → they run deals with you in the room for 60 days.
3/ Hand over a segment, not a territory → you keep the top 20 accounts, the AE gets the rest.
4/ Track two metrics for 90 days → AE win rate vs yours, and ramp time to 80% of your rate.
Start the transition before it hurts. If you wait until you are drowning, you are already 6 months late.
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“I can’t go back to creating content. I’m too used to the free time.”
— Aditya Arora
Other clients · same engine
+163% impressions in one week · Dan Mian · 245K in 28 days · Dr. Miro Bada
The engine · runs every week · you barely touch it
Content — inside one post
Voice→Persuade→
Humanize→Hook→
Fact-check→Design→Approve
In your voice · volume set by strategy (uncapped) · engagement warm-up around every post.
Outreach — who we target
By buying signal, not job title
Engaged your / rivals’ postsNew in roleHiring for it
Posting the painJust raised2nd-degree warm
Sourced from Sales Navigator, post-engagers, competitor audiences, and your dormant network. Every opener references the signal — never a template.
Outreach — human follow-up
Personalised invite→
DM on accept→
3-day nudge→
They reply→
A human takes over→
Books your calendar
Automation opens the door. A real person has the conversation, qualifies them, and books the meeting onto your calendar.
It compounds → your wins
Sharper every week — each week’s data trains the next
Same flat price, rising quality
We double down on what’s working
Authority compounds → shorter sales cycle, easier premium pricing
Reputation becomes an asset you own — it can’t be bought back
Learns your voice once, never forgets it — even gets smarter from every other client
The offer · 90-Day Authority Engine
25–30 qualified meetings in 90 days — or we work free until you get them.
₹1 Lakh / mo
Flat. No variable. No setup fee.
Founding rate — → ₹1.5L once proven.
Founding rate — → ₹1.5L once proven.
10 founding slots · +₹30K company page · we promise meetings, you own the close. A qualified meeting = an ICP-matched prospect who actually attends.